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Advanced Features and the Longest Optical Zoom of any ELPH. In the PowerShot SD890 IS Digital ELPH, the iconic ELPH style is fully complemented by the latest in digital technology. Beautifully slim and elegantly curved, the SD890 IS Digital ELPH incorporates the most powerful optical zoom in the ELPH line - a full 5x optical zoom to really expand your photographic options. A 10.0-megapixel CCD heads up a long list of advanced features that not only deliver ultra-impressive image quality, but make the entire experience fun, exciting, and creatively rewarding.